Examples of Free and Low-Cost Tools & Apps That May Be Helpful As You Explore/Grow Your Business

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As a business owner, you are often on a limited budget. Using free (or low cost) marketing tools will enable you to use some of your resources elsewhere. Every business, no matter what size, will want to market their products or services in order to attract new customers, and retain current customers.  The following are 5 examples of free (or low cost) tools that are available to assist you in growing your business.


1) Craigslist/Kijiji – These are tools which enables you to target specific locations of interest. In addition to selling products and services and ultimately creating awareness for your business, these can also be used to recruit talented individuals for your business whenever the need shall arise.


2) SocioPal–This tool offers assistance in setting up social media accounts like Facebook and Twitter, and will also help you with the creation of your website. If you’re looking to build your online presence, this is a great tool to consider.


3) Hootsuite – If you are using social media sites to promote your business, Hootsuite is a great site that will enable you to manage multiple accounts (For example:  Facebook and Twitter) through one interface. This site also enables you to schedule the times when your posts will be published, depending on when your followers are most active.


4) Square – This is a free tool which enables your business to accept credit card payments through your smart phone. Your business only pays for this service when a sale is made.


5) MailChimp – This is an email subscription tool that allows the user to have up to 2,000 subscribers and 12,000 emails per month absolutely free of charge. Using this tool, enables businesses to notify subscribers of new products/services, promotions, and business news.


When starting or growing your business, it is important to do your research, and consult with the AXIS Entrepreneurial Coordinator to see which tools are available to you. You may be pleasantly surprised at what’s out there for free!